Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets.
| Autor: | SUNGWOOK MIN1 sam.min@csulb.edu, XUBING ZHANG2 zhang.xubing@polyu.edu.hk, NAMWOON KIM3 namwoon.kim@polyu.edu.hk, SRIVASTAVA, RAJENDRA K.4 Rajendra_Srivastava@ISB.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2016, Vol. 53 Issue 5, p728-744. 18p. 7 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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