THE EVALUATION OF MARKETING ASSETS INFLUENCE ON THE EFFECTIVENESS OF INTERNATIONAL COMPANIES.
Autor: | Ponomarenko, Roman1 roma15kr@bigmir.net |
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Zdroj: | Management Theory & Studies for Rural Business & Infrastructure Development. 2016, Vol. 38 Issue 3, p281-294. 14p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |