EXPLORING CONSUMER SELF-DETERMINATION IN SOCIAL MEDIA AND ITS EFFECTS: DO CONSUMERS' PERCEPTIONS OF SOCIAL RELATEDNESS MATTER?

Autor:	Eunice Kim1
Zdroj:	American Academy of Advertising Conference Proceedings. 2016, p157-157. 1p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu