HOW TO REACH GREEN CONSUMERS ON THE INTERNET? DIGITAL AND SOCIAL MEDIA STRATEGIES FOR ADDRESSING THE ENVIRONMENTALLY CONSCIOUS.
| Autor: | Nyilasy, Gergely1, Gangadharbatla, Harsha2 |
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| Zdroj: | American Academy of Advertising Conference Proceedings. 2016, p32-44. 13p. |
| Databáze: | Business Source Ultimate |
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