How to mix brand placements in television programmes to maximise effectiveness.
| Autor: | Dens, Nathalie1 Nathalie.dens@uantwerpen.be, De Pelsmacker, Patrick2, Goos, Peter3, Aleksandrovs, Leonids4 |
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| Zdroj: | International Journal of Market Research. 2016, Vol. 58 Issue 5, p649-670. 22p. 1 Diagram, 2 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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