Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement.
| Autor: | HAN, DAHEE1 dahee.han@mcgill.ca, DUHACHEK, ADAM2,3 aduhache@indiana.edu, AGRAWAL, NIDHI4 nidhia@nidhia.edu |
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| Zdroj: | Journal of Consumer Research. Oct2016, Vol. 43 Issue 3, p429-447. 19p. 3 Diagrams, 4 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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