USING INTERNATIONAL MARKETING/BUSINESS CLASSES TO ASSIST COMPANIES IN EXPORTING: THE EXPORTECH™ MODEL.
| Autor: | Yelkur, Rama1 ryelkur@sjfc.edu, Puia, George1, Edson, Ann2, Motley, Hali3 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Fall2016, p97-98. 2p. |
| Databáze: | Business Source Ultimate |
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