HUBRIS OF FMCG COMPANIES SHATTERED BY SAFFRON ROBED MAN:A STRATEGIC MANAGEMENT PERSPECTIVE AT BABA RAMDEV'SPATANJALI AYURVED LTD.
| Autor: | Bhatt, Suyash1 suyash.bhatt@welingkar.org, Bhatt, Richa2 richasbhatt@yahoo.com |
|---|---|
| Zdroj: | Management Dynamics. 2016, Vol. 16 Issue 1, p41-49. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|