A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites: Sina Weibo vs. Twitter.
| Autor: | Florenthal, Bela1, Chao, Mike Chen-Ho1 |
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| Zdroj: | International Journal of Online Marketing. Oct-Dec2016, Vol. 6 Issue 4, p54-72. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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