Exploring CRM and SRM user satisfaction in B2B relationship management.
| Autor: | Kooli, Kaouther1 kkooli@bournemouth.ac.uk, Mansour, Kaouther Ben2 benmansour_kaouther@yahoo.fr, Cornwell, Victoria3 |
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| Zdroj: | Journal of Customer Behaviour. 2016, Vol. 15 Issue 1, p81-95. 15p. |
| Databáze: | Business Source Ultimate |
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