Exploring CRM and SRM user satisfaction in B2B relationship management.
Autor: | Kooli, Kaouther1 kkooli@bournemouth.ac.uk, Mansour, Kaouther Ben2 benmansour_kaouther@yahoo.fr, Cornwell, Victoria3 |
---|---|
Zdroj: | Journal of Customer Behaviour. 2016, Vol. 15 Issue 1, p81-95. 15p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |