Satisfaction (Mis)pricing Revisited: Real? Really Big?
| Autor: | Bharadwaj, Sundar G.1 sundar@uga.edu, Mitra, Debanjan2 deb.mitra@warrington.ufl.edu |
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| Zdroj: | Journal of Marketing. Sep2016, Vol. 80 Issue 5, p116-121. 6p. |
| Databáze: | Business Source Ultimate |
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