Understanding Value-Added Resellers' Assortments of Multicomponent Systems.
| Autor: | Ray, Sourav1 sray@mcmaster.ca, Bergen, Mark E.2 mbergen@umn.edu, John, George3 johnx001@umn.edu |
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| Zdroj: | Journal of Marketing. Sep2016, Vol. 80 Issue 5, p76-59. 75p. 10 Diagrams, 34 Charts, 9 Graphs. |
| Databáze: | Business Source Ultimate |
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