(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers.
| Autor: | Meyer, Robert J.1 meyerr@wharton.upenn.edu, Hutchinson, J. Wesley2 jwhutch@wharton.upenn.edu |
|---|---|
| Zdroj: | Journal of Marketing. Sep2016, Vol. 80 Issue 5, p20-33. 14p. 1 Color Photograph, 2 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|