Dynamic Effects of Price Promotions: A Large-Scale Field Experiment.
| Autor: | Elberg, Andrés1 andres.elberg@udp.cl, Gardete, Pedro M.2 gardete@stanford.edu, Macera, Rosario3 rosario.macera@uc.cl, Noton, Carlos4 cnoton@dii.uchile.cl |
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| Zdroj: | Working Papers (Faculty) - Stanford Graduate School of Business. Jan2016, p1-43. 43p. |
| Databáze: | Business Source Ultimate |
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