The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch.
| Autor: | Wallin, Ann1 a.wallin@business.uq.edu.au, Spry, Amanda2 |
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| Zdroj: | Journal of Accounting & Management Information Systems / Contabilitate si Informatica de Gestiune. 2016, Vol. 15 Issue 2, p434-439. 6p. |
| Databáze: | Business Source Ultimate |
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