Competitive Advantage Through Engagement.
| Autor: | KUMAR, V.1,2,3 vk@gsu.edu, PANSARI, ANITA4 apansari1@gsu.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Aug2016, Vol. 53 Issue 4, p497-514. 18p. 3 Diagrams, 4 Charts. |
| Databáze: | Business Source Ultimate |
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