An Exploratory Approach of the Interplay between Brand Personality and Emotions for the Perception of French Ski Resort Brands.
| Autor: | R., Valette-Florence1, P., Valette-Florence1 |
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| Zdroj: | Society for Marketing Advances Proceedings. 2014, p308-311. 4p. |
| Databáze: | Business Source Ultimate |
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