Problem vs. Emotional-Focused Coping with Customer Defections: How Positive Sense and Respond Strategies Support Win-Back.
| Autor: | Chugh, Richa1, Gould, Noel2, Liu, Annie H.3, Leach, Mark P.4 |
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| Zdroj: | Society for Marketing Advances Proceedings. 2014, p241-242. 2p. |
| Databáze: | Business Source Ultimate |
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