On the Credibility Determinants of a Quality Label: a Quasi-Natural Experiment Using the Example of Stiftung Warentest.
| Autor: | Hildenbrand, Andreas1 andreas.hildenbrand@agrar.uni-giessen.de, Kühl, Rainer1, Piper, Anne1 |
|---|---|
| Zdroj: | Journal of Consumer Policy. Sep2016, Vol. 39 Issue 3, p307-325. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|