Relationships between perceived product values and three word of mouth variables.
| Autor: | Alsulaiman, Khalid1 khalid.alsulaiman@lincolnuni.ac.nz, Forbes, Sharon L.1, Dean, David L.1, Cohen, David A.1 |
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| Zdroj: | Journal of Customer Behaviour. Winter2015, Vol. 14 Issue 4, p277-294. 18p. 1 Diagram, 2 Charts. |
| Databáze: | Business Source Ultimate |
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