Innovative marketing strategies after patent expiry.
| Autor: | Booley, Tony1 tonybooley@alliancepharma.co.uk, Knight, Anthony J.2 tony@knightworld.com, Chandon, Pierre |
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| Zdroj: | International Journal of Medical Marketing. Jan2004, Vol. 4 Issue 1, p74-77. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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