Are Recessions a Curse? Strategic Advertising Media Selection for Efficient Resource Allocation.
| Autor: | Nayak, Abhishek1, Sinha, Shameek1 |
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| Zdroj: | Academy of Management Annual Meeting Proceedings. 2015, Vol. 2015 Issue 1, p1-1. 1p. |
| Databáze: | Business Source Ultimate |
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