Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech.
| Autor: | CEBULA, KERRI1,2,3,4,5 cebula@kutztown.edu, DODDS, MARK6,7,8 doddsm@cortland.edu |
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| Zdroj: | Journal of Brand Strategy. Spring2016, Vol. 5 Issue 1, p51-56. 6p. |
| Databáze: | Business Source Ultimate |
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