The Effects of Self-determination and Motivation in User-initiated Personalization on Loyalty.
| Autor: | Youn Jung Kang1, Won Jun Lee2 leewj@skku.edu |
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| Zdroj: | Journal of Marketing Thought. 2016, Vol. 3 Issue 1, p44-52. 9p. |
| Databáze: | Business Source Ultimate |
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