Adding New Perspectives to the Zero- Price Effect: The Role of Non-Monetary Cost Perceptions.
| Autor: | Hüttel, Björn A.1 Bjoern.Huettel@uni-passau.de, Wagner, Christian J.1, Schumann, Jan H.1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2015, Vol. 26, pC-34-C-34. 1p. |
| Databáze: | Business Source Ultimate |
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