No Man Is an Island: Toward a Model of Perceived Negative Externalities.
Autor: | Fitzgerald, M. Paula1, Lamberton, Cait Poynor2, Walsh, Michael F.1 |
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Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2014, Vol. 24, p5-6. 2p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |