Forming and Updating of Products Category Perceptions: The Influence of Goals and Discrepancy.

Autor:	Coupey, Eloïse1, Jung, Kwon2
Zdroj:	Psychology & Marketing. Oct96, Vol. 13 Issue 7, p695-713. 19p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu