Effects of Conditional Sales Promotion Tactics on Consumers' Feelings of Unfairness.
| Autor: | Lee, Wen-Hsuan1 (AUTHOR) hsuan@mail.mcut.edu.tw |
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| Zdroj: | Journal of Promotion Management. May/Jun2016, Vol. 22 Issue 3, p301-320. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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