THE IMPACT OF GAMIFICATION ON CONSUMER BRAND ENGAGEMENT.
| Autor: | Gatautis, Rimantas1 rimantas.gatautis@ktu.lt, Banyte, Jurate1 jurate.banyte@ktu.lt, Piligrimiene, Zaneta1 zaneta.piligrimiene@ktu.lt, Vitkauskaite, Elena1 elena.vitkauskaite@ktu.edu, Tarute, Asta1 asta.tarute@ktu.lt |
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| Zdroj: | Transformations in Business & Economics. 2016, Vol. 15 Issue 1, p173-191. 19p. 2 Diagrams, 11 Charts. |
| Databáze: | Business Source Ultimate |
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