The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China.

Autor: Newell, Stephen J.1 (AUTHOR) steve.newell@wmich.edu, Wu, Bob2 (AUTHOR), Leingpibul, Duke1 (AUTHOR), Jiang, Yang3 (AUTHOR)
Zdroj: Journal of Personal Selling & Sales Management. Jun2016, Vol. 36 Issue 2, p160-173. 14p.
Databáze: Business Source Ultimate
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