Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors.
Autor: | BAGCHI, RAJESH1 rbagchi@vt.edu, KOUKOVA, NEVENA T.2 nkoukova@lehigh.edu, GURNANI, HARESH3 gurnanih@wfu.edu, NAGARAJAN, MAHESH4 mahesh.nagarajan@sauder.ubc.ca, OZA, SHWETA S.5 soza@miami.edu |
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Zdroj: | Journal of Marketing Research (JMR). Jun2016, Vol. 53 Issue 3, p381-13. 28p. 1 Diagram, 3 Charts. |
Databáze: | Business Source Ultimate |
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