AN INTERNET-BASED PROJECT FOR THE INTRODUCTORY MARKETING COURSE - INCLUDING PEDAGOGICALLY SOUND SUGGESTIONS FOR ENHANCING PROJECT COMPLEXITY.
| Autor: | Pettijohn, James B.1, Pettijohn, Charles E.2 Cpettijohn002@drury.edu, Pettijohn, Linda L.3, Ragan', Gay A.1 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2016, p135-136. 2p. |
| Databáze: | Business Source Ultimate |
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