The benefits of quantifying qualitative brand data.
| Autor: | Rahman, Kaleel1 kaleel.rahman@rmit.edu.au, Areni, Charles S.2 |
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| Zdroj: | International Journal of Market Research. 2016, Vol. 58 Issue 3, p421-450. 30p. 1 Diagram, 10 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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