Hierarchical Heuristics in Evaluation of Competitive Brands Based on Multiple Cues.
| Autor: | Prabhaker, Paul R.1, Sauer, Paul2 |
|---|---|
| Zdroj: | Psychology & Marketing. May/Jun94, Vol. 11 Issue 3, p217-234. 18p. 3 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|