What If I Find It Cheaper Someplace Else?: Role of Prefactual Thinking and Anticipated Regret in Consumer Behavior.
| Autor: | McConnell, Allen R.1 amcconne@pilot.msu.edu, Niedermeier, Keith E.1, Leibold, Jill M.1, El-Alayli, Amani G.1, Chin, Peggy P.1, Kuiper, Nicole M.1 |
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| Zdroj: | Psychology & Marketing. Apr2000, Vol. 17 Issue 4, p281-298. 18p. |
| Databáze: | Business Source Ultimate |
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