Reciprocal Exchange in Rural Communities: Consumers' Inducements to Inshop.
| Autor: | Miller, Nancy J.1 njmiller@iastate.edu, Kean, Rita C.2 |
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| Zdroj: | Psychology & Marketing. Oct97, Vol. 14 Issue 7, p637-661. 25p. |
| Databáze: | Business Source Ultimate |
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