External Information Sources of Product Enthusiasts: Differences between Variety Seekers, Variety Neutrals, and Variety Avoiders.
| Autor: | Dodd, Tim H.1,2, Pinkleton, Bruce E.3, Gustafson, A. William2 |
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| Zdroj: | Psychology & Marketing. May96, Vol. 13 Issue 3, p291-304. 14p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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