Consumer Decision Making and the Nature of the Product: A Comparison of Husband and Wife Adoption Process Location.
| Autor: | Krampf, Robert F.1, Burns, David J.2, Rayman, Dale M.3 |
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| Zdroj: | Psychology & Marketing. Mar/Apr93, Vol. 10 Issue 2, p95-109. 15p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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