Brand Endorsement and COO: An Exploration of the Value of Multicultural Celebrity Brand Endorsers.
| Autor: | Charles, Reccia N.1, Nardi, Nazly K.2,3,4 |
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| Zdroj: | Journal of Business Diversity. 2015, Vol. 15 Issue 2, p102-109. 8p. |
| Databáze: | Business Source Ultimate |
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