An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements.
| Autor: | Aikin, Kathryn J.1 Kathryn.Aikin@fda.hhs.gov, O'Donoghue, Amie C.2 Amie.Odonoghue@fda.hhs.gov, Squire, Claudia M.3 cms@rti.org, Sullivan, Helen W.2 Sullivan@fda.hhs.gov, Betts, Kevin R.2 Kevin.Betts@fda.hhs.gov |
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| Zdroj: | Journal of Public Policy & Marketing. Spring2016, Vol. 35 Issue 1, p108-123. 16p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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