The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.
| Autor: | BLANCHARD, SIMON J.1 sjb247@georgetown.edu, CARLSON, KURT A.2 kurt.carlson@georgetown.edu, HYODO, JAMIE D.3 jxh542@smeal.psu.edu |
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| Zdroj: | Journal of Consumer Research. Apr2016, Vol. 42 Issue 6, p985-1001. 17p. 2 Diagrams, 4 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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