Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
| Autor: | Andrews, Michelle1,2 andrews@temple.edu, Xueming Luo2 luoxm@temple.edu, Zheng Fang3 149281891@qq.com, Ghose, Anindya4 aghose@stern.nyu.edu |
|---|---|
| Zdroj: | Marketing Science. Mar/Apr2016, Vol. 35 Issue 2, p218-233. 16p. 6 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|