FAIL OFTEN, FAIL BIG, AND FAIL FAST? LEARNING FROM SMALL FAILURES AND R&D PERFORMANCE IN THE PHARMACEUTICAL INDUSTRY.
| Autor: | KHANNA, RAJAT1 rkhanna@tulane.edu, GULER, ISIN2 isinguler@sabanciuniv.edu, NERKAR, ATUL3 atul_nerkar@unc.edu |
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| Zdroj: | Academy of Management Journal. Apr2016, Vol. 59 Issue 2, p436-459. 24p. 2 Diagrams, 4 Charts. |
| Databáze: | Business Source Ultimate |
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