"Paper or Plastic?": How We Pay Influences Post-Transaction Connection.

Autor: SHAH, AVNI M.1,2 avni.shah@utoronto.ca, EISENKRAFT, NOAH3 noah_eisenkraft@unc.edu, BETTMAN, JAMES R.4 jrb12@duke.edu, CHARTRAND, TANYA L.5 Tanya.chartrand@duke.edu
Zdroj: Journal of Consumer Research. Feb2016, Vol. 42 Issue 5, p688-708. 21p. 2 Diagrams, 3 Charts, 4 Graphs.
Databáze: Business Source Ultimate