Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model.
| Autor: | Yoon, Hye Jin1 (AUTHOR) hjyoon@smu.edu, Kim, Yeo Jung2 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Promotion Management. Jan/Feb2016, Vol. 22 Issue 1, p49-70. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|