INVESTIGATING BEHAVIORAL INTENTIONS FOR SPORTS SPECTATORSHIP IN U.S. COLLEGE FOOTBALL: THE CONTEXT OF VALUE, SATISFACTION AND BRAND EQUITY.

Autor:	Birim, Bahadir1, Anitsal, M. Meral2, Anitsal, Ismet2
Zdroj:	Allied Academies International Conference: Proceedings of the Academy of Strategic Management (ASM). Fall2015, Vol. 14 Issue 2, p1-1. 1p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu