THE IMPACT OF BIG DATA ON YOUR FIRMS MARKETING COMMUNICATIONS: A FRAMEWORK FOR UNDERSTANDING THE EMERGING MARKETING ANALYTICS INDUSTRY.
| Autor: | Jobs, Charles G.1, Aukers, Stephen1, Gilfoil, David M.1 |
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| Zdroj: | Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS). Fall2014, Vol. 19 Issue 2, p7-7. 1p. |
| Databáze: | Business Source Ultimate |
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