The Effects of Featured Brand Quality on Price Valuations of the Product Portfolio.
| Autor: | Bickart, Barbara1, Simmons, Carolyn J.2, Vyas, Chirag3 |
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| Zdroj: | Advances in Consumer Research. 2003, Vol. 30 Issue 1, p264-270. 6p. |
| Databáze: | Business Source Ultimate |
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