Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment.
| Autor: | BROWN, ALEXANDER L.1 alexbrown@tamu.edu, LAHEY, JOANNA N.2 jlahey@nber.org |
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| Zdroj: | Journal of Marketing Research (JMR). Dec2015, Vol. 52 Issue 6, p768-783. 16p. 7 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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