Multitier Store Brands and Channel Profits.
| Autor: | AMALDOSS, WILFRED1 wilfred.amaldoss@duke.edu, SHIN, WOOCHOEL2 wshin@ufl.edu |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Dec2015, Vol. 52 Issue 6, p754-767. 14p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|